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Dear Reader

Business Development is a complex topic. In such case the questions raised are more important than potential answers. Therefore, this blog will focus on presenting questions. There will be answers, full or partial, to be supplamented by links presented when relevant. The answers from my experience will be clearer once the questions are clearer.

While this is not a discussion forum, readers are invited to comment, and the comments will help determine the topics and current issues to be explained in the future.

Enjoy



Friday, March 25, 2011

Digital Books – where are they going?

Recently it has been published that McGraw-Hill a major publisher of academic textbooks has invested in Inkling intending to use the platform for sale of its own publications.
The deal itself is not the issue of this post, but rather a small announcement regarding the way that inkling operates. They publish interactive text books that incorporate audio and video with the written text.
In my view this is the real meaning of electronic or digital books. The multi-media approach to publishing. This way finally the medium will allow the full use of its capacities for writers, to express themselves, and for learners in the case of textbooks to enjoy the full potential it carries in their studies. If you study music you no longer have to listen to it on one device and read the analysis separately, but you can do it at the same time, and the book (text) can refer to the piece while it is being played. If you study physics you can have a video explaining a specific action with motion while relating to the text of the book. Add the ability to add notes and markings and you have the perfect teaching tool.
Two weeks ago I received notice from my publisher that my book will be rendered by them in electronic format as they see the electronic format as complementing the hard copy. If I had known when I started writing my book that what Inkling is offering would be possible – I would have written a different book.
How will this affect fiction writing?????

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